Thursday, 8 May 2014

Kim & Kanye's controversial Vogue issue 'sales LESS than expected'

Kim And Kanye's April Vogue cover may be the most controversial till date but it is now reported that the controversy isn't pushing sales as much as expected.
According to NyPost 
Early estimates were saying the controversy was going to push sales to the 400,000-to-500,000 level, easily outselling the 355,000 copies that BeyoncĂ© sold on newsstands for the March 2013 cover, and also eclipsing the year-ago April cover of Michelle Obama that sold around 269,000.Now, as the “Kimye” issue goes off sale and real numbers begin to trickle in, it looks like actual sales will fall way below early estimates.
“The trends for Kim K. are definitely better than the prior month with Rihanna, to the tune of 20 percent better,” said Josh Gary, vice president at Mag Net Data, who uses scan data from wholesalers that cover about 98 percent of the market.
“I’d argue that if you peg last year’s Michelle Obama at 269,000, this issue will net out around 250,000,".

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