She
maybe criticized by some but Dencia has sure found her calling..She is
now world famous ..lol. Mediatakeout..Clucthnline amoungst many others
are some of the world famous sites who have featured her new found
wonder cream..Now BET is the latest
Here is what BET website published ...
Whitenicious ..It’s not a word that easily rolls off the tongue, but it’s becoming the newest catchphrase in skin bleaching.
What
exactly does it mean to get Whitenicious? It means to purchase the
brand new, selling-like-hotcakes skin care line just launched by
Nigerian-Cameroonian singer Dencia. Though the line claims to target
“dark spots caused by anything from acne, wounds, hyperpigmentation
bruises” as well as dark knuckles, knees and elbows, it seems like
Dencia's pushing another agenda — turning brown skin white…or
whitenicious.
Consider
the shade journey of Dencia. The singer began her career as a Kelly
Rowland chocolate, eventually becoming Beyoncé light brown and now she
is more of a Katy Perry pale. Dencia is not just the owner of the line,
but the spokes model, meaning her bright white skin is displayed all
over the website, in various modes of barely dressed melanin-lite.
Whitenicious-ness
does not come cheap, with prices ranging from $50 to $150. But the cost
has not turned away the hordes who bought so many that the line sold
out in days. And it’s not just women in her home country of Nigeria
(though studies claim that as many as 77 percent of Nigerian women use
skin lighteners regularly), but thanks to the Internet, it is available
to anyone.
The
World Wide Web has also made Whitenicious a popular target for outraged
bloggers, Tweeters and others who believe there is a lot of self-hatred
involved in a Black woman selling something that turns brown skin
white. Much of the attention began after a Facebook post from author Dr.
Yaba Blay, the co-director of Africana Studies at Drexel University who
has extensively studied skin bleaching, and whose post led to over
100,000 views. Some of the resulting stories, like one on Clutch
magazine, emphasized the many health risks in bleaching, from mercury
poisoning to skin burns. Uptown didn’t mince any words, saying that the
singer’s line exemplifies her “lack of self-love.” When Jezebel
columnist Hillary Crosley caught wind of the product all she could
muster was “Please kill me now.”
Dencia
claims nothing but love for her critics. She has spent the past few
days on Twitter thanking her detractors for writing "PhD worthy essays"
that have increased her visibility. When one Twitter user said, "I don't
see how ppl can support your skin line??? People should love what GOD
gave them” Dencia dismissed them by saying “God didn't create
darkspots.” She even had a special Twitter message to Americans, saying,
“Damn I need to send media takeout a check .. Sales Up 1,000%! all
Americans .. Can't wait 4 u ladies & Gents 2 say Goodbye 2 Dark
spots.”
Or, if more angry Americans get their wish, we’ll be able to say goodbye to Dencia’s dangerous messages to embrace Whitenicious.
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